The Power Of Paying It Forward

How DonorsChoose.org leveraged goodwill marketing to become one of Oprah's Favorite Things

 

November 10, 2011
11:15am to 1:00pm

Sullivan's Steakhouse
1745 Wazee Street
Denver , CO 80202


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DonorsChoose.org is an online charity that makes it easy for anyone to help students in need.

Here's how it works: public school teachers from every corner of America post classroom project requests on DonorsChoose.org. Requests range from pencils for a poetry writing unit, to violins for a school recital, to microscope slides for a biology class.

Then, you can browse project requests and give any amount to the one that inspires you. Once a project reaches its funding goal, we deliver the materials to the school.

You'll get photos of your project taking place, a thank-you letter from the teacher, and a cost report showing how each dollar was spent. If you give over $100, you'll also receive hand-written thank-you letters from the students.

At DonorsChoose.org, you can give as little as $1 and get the same level of choice, transparency, and feedback that is traditionally reserved for someone who gives millions. We call it citizen philanthropy.

Watch First Lady Michelle Obama, Oprah Winfrey and Steven Colbert Explain More about DonorsChoose.org

What you will learn:

  • Learn how being a socially concious company can increase the value of your brand.
  • Learn how to promote your goodwill in a smart manner through online media channels. 
  • Learn How to make a big makreting impact with a little budget. 

Register for the event

Discount code for MHYP attendees: YPNOV15 Just enter it when checking out to receive 15% off your order.

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