Events

There are many aspects of digital marketing that include a laundry list of different acronyms. In this YP session we’ll be learning aboutone in particular: SEO (Search Engine Optimization.) If you’ve clicked a link from Google search or used your phone to find directions to a local shop, chances are that SEO was responsible for you finding that link. We’ll go over the basics of what SEO is and then delve into how it affects business and consumers in today’s digital age.

About Matt Lacuesta

Matt has been working in search engine optimization for nearly 7 years in Denver with agencies small and large as well as in-house for the financial services industry. His SEO experience spans work with local businesses with single locations to multi-unit locations for national brands at the enterprise level. He currently drives the SEO strategy at Burns Marketing and is focused on partnering with the many internal and client teams to drive SEO initiatives in all digital campaigns and site development.

He’s also one of the rare Midwesterners who moved to Colorado to play outside.

Schedule

11:30am-Noon: Registration, networking and lunch
Noon-12:45pm: Presentation
12:45pm-1:00pm: Q&A, networking