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You know you need a strategic approach to communications and marketing, but don’t know where to begin?

This workshop will lead small business owners, entrepreneurs and independents along the first steps in developing and implementing an effective communications plan for their business. Being clear about who you are, what you’re trying to accomplish and who your target audience is, is key to effective communications. We will help you create effective messaging that communicates this and from there, we will explore a wide range of approaches you can explore to engage your audiences and move them to action.

You will leave this workshop with a working MASTER (Message, Audience, Strategy, Target, Engagement, Research) Plan you can put to work immediately to jump-start your communications efforts.

YOU’LL LEARN

• How to develop a communications MASTER plan.
• 5 steps for identifying your target market.
• Learn how to align your marketing plan with your business goals.
• The critical factors to differentiate yourself from your competitors.
• 5 rules of engagement.
• Key strategies to develop your core message that is consistent and professional across all platforms of your business.
• Develop results-based statements focusing on the key benefits and results your clients receive when working with you.
• Key strategies to position you as an expert and build your network.
• Learn the most effective and efficient mix of marketing tactics.
• 80/20 rule for true business success.
• Learn from successful business case studies and proven methodologies.