Events

Coloradoans love beer, we love talking about beer and we certainly do love drinking it.  But how much do we know about marketing to this highly saturated niche market?

Colorado produces more beer every year than any other state.  Denver ranks first in the nation in beer production per capita and second in the number of breweries. Colorado is home to 4 of the top-50 brewing companies in the nation and there are over 92 breweries statewide.  With over 92 breweries state wide it begs the quesiton, how do you tell them all apart?  How do they get people to pick their beer over the hundreds of other choices? 

Colorado AMA looks to tackle this question in our opening luncheon of the year.  Coloraod AMA will be hosting our first ever beer panel. We will be featuring 3 of Colorado's big players in the beer industry including mountain favorite TommyKnocker, Blue Moon Brewing Company by Coors and cans only Oskar Blues. 

These beer experts will be sharing their marketing tips and tricks on how to stand out in a saturated industry.  Come learn how these cpmpanies market to your tastebuds and to your passion for beer.

Come with questions and come thirsty! 

What makes these two companies so great?  Here are few fun facts you might not have known!

Blue Moon - Coors

-Brewed by Coors Brewing Company in Golden, CO was launched in 1995.
-2008 World Beer Cup Champion Brewery - Large Brewing Company
-Blue Moon is available in cans, bottles and kegs

Oskar Blues

- Oskar Blues was named 2010 Breakout Brand Of The Year by Beverage World Magazine
- Oskar Blues expects to produce nearly 60,000 barrels by year end.
- Started in 2002 in Lyons, CO, they're the first U.S. craft brewer to brew and can its own beer

TommyKnocker
- TommyKnocker is the proud winner of 9 Great American Beer Festival Medals
- TommyKnocker recently went through a re-branding and launched a brand new website and packaging within the last month
- Started in Idaho Springs, CO, their beers are now sold in over 20 states

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